This is one of my favorite projects. Involves Art Direction, Typografy, CGI and a lot of craft. A digital and print campaign for ARP (advertising association) that question the value of an idea and make the market stop to make a self-reflection. Below the main copy of the campaign: 

What has changed and
what will never change.  

Means changes. Behavior changes. Platforms changes, systems, problems.
Has TV expanded to the Internet? The internet goes on TV. The waves of the radio now cross oceans. You listen and also watch, share, participate.
The out of home is "out of home". The newspaper advertisement still has its part. The newspaper is no longer just paper.
The new is old, the old is new again.
Only what never changes is what changes everything: the idea.